bysk makeup

Beauty and Dreams combine for the BYSK Makeup line.

Sarah Keary is one of Ireland's leading makeup artists and in 2022 launched her first cosmetic line, BYSK. Focusing on the highest quality formulas and ingredients, her cruelty-free and vegan makeup and accessories range has carved a celebrated and loved place within the Irish cosmetics industry in record time.

Combining the brand’s love of the Art Deco movement, 70’s flair and magical moments, we created a full brand identity that took a step away from black and gold seen throughout the makeup industry for navy and pink. Keeping the eyelash motif from the previous iteration of Sarah’s personal branding, we leaned on the 70s revival of the 20s glamour with a fresh lens.

From product design and carton packaging to collateral work such as point-of-sale design, BYSK truly is beauty and makeup combined.